John Stanley and John Black – 26th March, 2024
By EGS
/ March 28, 2024
I caught up with John Stanley from 2GB/4BC on Tuesday night for an informal chat about an election review article...
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Demographic analysis to manage & market your school
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Education Geographics – Specialists in School & Student Demographics
Your anonymised school enrolment data is exhaustively analysed by our EGS teams of professional statisticians, demographic profilers, and spatial analysts to help you to answer critical strategic questions. Who are our parents? What can their own background and profile tell us about what they want from our school? How do we talk to them on social media? Can they afford our fees? Where can we find more of them? How can we transport them to our school?
EGS Recent News
John Stanley and John Black – 26th March, 2024
I caught up with John Stanley from 2GB/4BC on Tuesday night for an informal chat about an election review article I’d written for the Australian Financial Review on Monday. Here is a .pdf link to that page. John and I talked about demographic and political events and themes over the timeline since the May 21,
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March 28 ,2024
What happened on the weekend to rev up the week ahead.
There’s an hilarious cartoon in the Australian Financial Review today, with a story from me below it. My op ed piece runs through the elections and by-elections we’ve had since the last Federal election on May 21 2022. There’s some good news in there for the Government I think, from the evidence and explanations of
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March 25 ,2024
Dunkley By-Election
I’ve written a profile of the by-election on Saturday in Dunkley for the Australian Financial Review, putting it in the context of our 2022 National Election Personal Vote Profiles and our profiles in Aston and Fadden.  See AFR story here: 🔗 https://www.afr.com/politics/federal/dunkley-exposes-further-shift-away-from-major-parties-20240303-p5f9dw The three individual seat profiles use ADS modelling of personal votes to
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March 04 ,2024
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John Black
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Reg Kernke
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Dr Jeanine McMullan
( Spatial Analyst & Senior Mapper)
Steve Cooke
( EGS Manager)
Julian Todd
( EGS Support and Sales Manager, NSW)
Allan Shaw
( School Whisperer)
Helen Presser
( Education Consultant)What Our Clients Say....
ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.
Steve Croft
( Retired Head of College - Springfield Anglican College )Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.
Roger Oates
( Principal - Billanook College )Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.
Pastor Ron Woolley
( Retired Headmaster - Citipointe Christian College )As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.
Geoff McLay
( Principal - West Moreton Anglican College )These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.
Stephen Cooke
( Former Business Manager - St Andrews Lutheran College )John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.
Allan Shaw
( Retired Principal and Chief Executive - The Knox School )Clients - Past and Current
Would you like more information on how Education Geographics can cost effectively leverage your existing customer information?
