Education Geographics unlocks the secrets to the drivers of your school enrolments. Who are your parents? What can their own background tell you about what they want from your school? How do you talk to them on social media? Can they afford your fees? Where can you find more of them? How can you transport them to your school?
Last year I presented some school stats from our national research dataset to a meeting of Victorian Bursars. In one chart, shown below, I ranked Australian Independent enrolments by neighbourhood, according to the average P-12 fees shown by the Household Expenditure Survey, and I ranked the Independent enrolments by school, using the average P-12 feesRead More
The Commonwealth Government has recently adopted changes in Federal funding for Non-Government schools. These changes remove the spatial weighting for Occupation and Education from the old Howard-era SES scores and instead rely on data linkages to provide a direct measure of matched Personal Income Tax (PIT) for parents and guardians. A higher PIT means higherRead More
The ADS team has prepared an exhaustive profile of by-election swings in Bennelong, New England, Longman and Mayo. A full report of the swings and their implications for the 2019 election appears in the Weekend Australian. Below is a link to the maps of the swings and the associated demographic drivers for Longman. Click awayRead More
29 August 2018 AFR Higher Education Conference “Raise the Scarlet Standard High” by Glyn Davis – Vice-Chancellor, the University of Melbourne Thank you Shadow Minister. My thanks to everyone for this nomination and award, and for those generous tributes. To be valued by peers is the most important recognition possible, and I am deeply grateful. InRead More
Provided your humble correspondent is not eaten by a grizzly bear next week while trout-hunting in the wilds of northwest Canada, he will be back in time to help our team sift through the demographics of Super Saturday. We will be looking for demographically driven swings across the booths in Longman and Braddon that areRead More
From 2008 to 2017, half the increases in Independent enrolments have been in the bottom fee quartile of schools by student numbers. Three quarters of the increases have been within the bottom two fee quartiles of schools by student numbers. However, around 2014, this pattern of growth changed and from 2014 to 2017, the growthRead More
Thanks John, the whole platform is very good and getting better – thank you for your support of our School’s progress.( Principal - Tintern Grammar )
Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.( Retired Headmaster - Citipointe Christian College )
As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.( Principal - West Moreton Anglican College )
These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.( Business Manager - St Andrews Lutheran College )
John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.( Principal and Chief Executive - The Knox School )
Would you like more information on how Education Geographics can cost effectively leverage your existing customer information?