Education Geographics Introduction Video

Latest News

Tales of Fly Fishing, Foraging and Fungi

On October 27, 2020, the Australian Government announced fully-vaccinated Australians could travel overseas without first having to seek permission from...
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Tales of Fly Fishing, Foraging and Fungi

Our Services

Education Geographics – Specialists in School & Student Demographics

Your anonymised school enrolment data is exhaustively analysed by our EGS teams of professional statisticians, demographic profilers, and spatial analysts to help you to answer critical strategic questions. Who are our parents? What can their own background and profile tell us about what they want from our school? How do we talk to them on social media? Can they afford our fees? Where can we find more of them? How can we transport them to our school?

EGS Recent News

Tales of flyfishing, foraging and fungi

Tales of Fly Fishing, Foraging and Fungi

On October 27, 2020, the Australian Government announced fully-vaccinated Australians could travel overseas without first having to seek permission from the Department of Home Affairs. The next practical hurdle for overseas travel will be reciprocal quarantine-free arrivals in other countries, via vaccinated-only travel lanes, with Singapore apparently now head of the queue for Australians. Hopefully,

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EGS November 01 ,2021
Allan Shaw is a true School Whisperer, a man who, after more than 40 years as a Teacher, Principal and mentor to fellow Principals, believes that leading a school is the best job in the world.

Allan Shaw, School Whisperer – Farewell to the best job in the world

Leading a school is the best job in the world, bringing together professional staff and parents to build a community around children and young people. But occasionally you have some of the worst days imaginable. It is difficult to be physically confronted by a student who you know has hurt one of their own parents

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EGS September 22 ,2021

Vacination Map Update as at September 13, 2021

The Australian Department of Health is now publishing regular updates showing vaccination rates as a percentage of those 15 years and above, presented by Australian Bureau of Statistics SA3s. In the public interest, the CEO of Health Geographics Dr Jeanine McMullan has mapped, via the following link, the distribution of those Australian 15 years and

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EGS September 10 ,2021

Our People

What Our Clients Say....

ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.

Steve Croft

( Retired Head of College - Springfield Anglican College )

Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.

Roger Oates

( Principal - Billanook College )

Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.

Citipointe-Christian-College-Logo

Pastor Ron Woolley

( Retired Headmaster - Citipointe Christian College )

As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.

West-Moreton-Anglican-College

Geoff McLay

( Principal - West Moreton Anglican College )

These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.

St-Andrews-Lutheran-College

Stephen Cooke

( Former Business Manager - St Andrews Lutheran College )

John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.

The Knox School

Allan Shaw

( Retired Principal and Chief Executive - The Knox School )

Clients - Past and Current

Would you like more information on how Education Geographics can cost effectively leverage your existing customer information?