Demographic analysis to manage & market your school
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Your anonymised school enrolment data is exhaustively analysed by our EGS teams of professional statisticians, demographic profilers, and spatial analysts to help you to answer critical strategic questions. Who are our parents? What can their own background and profile tell us about what they want from our school? How do we talk to them on social media? Can they afford our fees? Where can we find more of them? How can we transport them to our school?
I had the pleasure of meeting with John Stanley of 2GB/4BC for a captivating conversation about Australian and international demographics. We didn’t shy away from the pressing current events either, delving into the intersection of demographics and the ever-evolving world around us. I hope you find it informative. 
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I had an opinion piece in the Financial Review today on the demographics driving the Voice Yes and No votes. The online edition has a lot of the charts which you might find interesting. Here’s the link to my online op ed (behind the AFR paywall): 🔗 https://www.afr.com/politics/federal/demographics-explain-how-we-voted-on-saturday-20231012-p5ebuu Our chief Mapper and head of Health Geographics
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You couldn’t get a nicer picture on a chocolate box, folks. Here’s the adjoining villa at Tongariro Lodge this morning as we were starting to gear up for the day’s fishing. The mighty Tongariro River is about 20 metres away. Fly fishing awaits, for the first time here in 4 years, thanks to Covid lockdowns.
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ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.
Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.
Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.
As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.
These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.
John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.
Would you like more information on how Education Geographics can cost effectively leverage your existing customer information?
