Education Geographics – The Power of the Map App

Latest News

Political Pitfalls Ahead

I have a little opinion piece in the Australian Financial Review’s New Year Special Edition on some of the political...
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Political Pitfalls Ahead

Our Services

Education Geographics – Specialists in School & Student Demographics

Your anonymised school enrolment data is exhaustively analysed by our EGS teams of professional statisticians, demographic profilers, and spatial analysts to help you to answer critical strategic questions. Who are our parents? What can their own background and profile tell us about what they want from our school? How do we talk to them on social media? Can they afford our fees? Where can we find more of them? How can we transport them to our school?

EGS Recent News

Political Pitfalls Ahead - AFR New Year Special

Political Pitfalls Ahead

I have a little opinion piece in the Australian Financial Review’s New Year Special Edition on some of the political and economic issues awaiting the attention of the Commonwealth Government during 2023 and AFR subscribers can find it here: The story uncovers some unexpected Covid impacts for 2023 and beyond for population growth, the

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EGS December 29 ,2022
Tax cut targets voted Labour into power by John Black

Tax cut targets voted Labor into power

I got a great run in the Australian Financial Review on Wednesday this week on the need for a fair dinkum progressive economic reform package from the new Government, to pay for rising costs in Aged Care, Health, Defence and the NDIS, something that all income groups in Australia could support. For those with an

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EGS October 13 ,2022
What if the PM ended the climate wars for good?

What if the PM ended the climate wars for good?

If Labor’s 2030 carbon emissions target is blocked by the Greens in the Senate, most Canberra Observers would expect Anthony Albanese to crab walk away. But what could happen in a double dissolution if he called their bluff, to end the Climate Wars started by the Greens in 2009? 🔗  Read More… 📷AFR

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EGS July 16 ,2022

Our People

What Our Clients Say....

ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.

Steve Croft

( Retired Head of College - Springfield Anglican College )

Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.

Roger Oates

( Principal - Billanook College )

Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.


Pastor Ron Woolley

( Retired Headmaster - Citipointe Christian College )

As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.


Geoff McLay

( Principal - West Moreton Anglican College )

These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.


Stephen Cooke

( Former Business Manager - St Andrews Lutheran College )

John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.

The Knox School

Allan Shaw

( Retired Principal and Chief Executive - The Knox School )

Clients - Past and Current

Would you like more information on how Education Geographics can cost effectively leverage your existing customer information?