School Marketing Strategies - Education Geographics, Australia

Category Archives: Education

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Education Geographics has been working closely with Australian Development Strategies and Health Geographics to map future spatial population impacts of Covid.

Looking Beyond Covid – Spatially

Category:Education Tags : 

Australia is predicted to lose a million persons in the next few years, when compared to pre-Covid estimates.

These losses are likely to be highest in suburbs near universities which had previously enjoyed strong population growth, due to recent large intakes of foreign students and very high levels of net overseas migration (NOM).

Education Geographics has been working closely with Australian Development Strategies and Health Geographics to map future spatial population impacts of Covid. The work has been mentored by distinguished Australian economist Saul Eslake.

An Esri map provided through this link https://arcg.is/1yX4qD shows our projected Covid impact by SA2 on pre-Covid population estimates.

Marketing Strategies for Schools - Looking beyond covid, spatially, Education Geographics for School Management & Marketing Strategies for education institutions in Australia.

More detailed maps of target areas and numbers will be provided on request to clients of EGS, ADS and HGS.

Unfortunately, we cannot accept new school entrants in Term 1, 2021, but we have limited spaces available for new schools in Term 2.

If your school is ready to plan for your post-Covid future, complete the form below and book an interactive experience with our new 2021 Covid-ready App.


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    Janus god of beginnings

    Looking Beyond Covid

    Category:Education Tags : 

    Looking back to the dark days of the pandemic in mid-2020, we were able to tell our Principals which families and streets within their catchment needed support during job lock downs. We then charted the jobs recovery by suburbs so school Business Managers could track the recovery in their local economies.

    But that was the easy part. Looking Beyond Covid has only just begun.

    From 2021 to 2024, EGS schools will need to plan for a future Australia with one million fewer residents than anticipated, due to a 12 month freeze on younger migrants, with flow-through impacts for internal migration and births. We have modelled post-Covid population projections by age groups and suburbs, so EGS school leadership teams have these new student numbers and can plan their futures with greater confidence.

    Unfortunately, we cannot accept new school entrants in Term 1, 2021, but we have limited spaces available for new clients in Term 2.

    If your school is ready to plan for your post-Covid future, complete the form below and book an interactive experience with our new 2021 Covid-ready App.

       


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      COVID-19 and the Impact of the jobs market on Non-Government school enrolments for 2021

      COVID-19 and the Impact of the jobs market on Non-Government school enrolments for 2021

      Category:Education Tags : 

      Dear Colleagues,  due to the changing environment and our response to COVID-19, I will be posting a series of updates on the current research being undertaken by Education Geographics, which may assist Australian Non-Government schools with their 2021 planning. You are welcome to distribute these updates to your school boards and risk assessment committees and your feedback would be appreciated.

      At Education Geographics and Australian Development Strategies, we’ve been modelling Non-Government schools and their interaction with the Labour market since 2004.

      We’ve noticed that the growth or decline in the number of jobs in a school catchment in the second half of the year tends to drive enrolments up or down in the following year (as you can see in the national chart on Australian Participation rates and Non-Government Market Share from 1998 to 2019).

       

      Continue Reading:

      COVID-19 and the Impact of the jobs market on Non-Government school enrolments for 2021

       


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      GIS in the Classroom

      Category:Education

      A Conversation with Ali Pressel & Kyle Tredinnick

      In October 2019, Teacher Advisory Council members Ali Pressel and Kyle Tredinnick hosted a breakout session titled “StoryMaps: Building a GeoHabit” at National Geographic’s Education SummitArcGIS StoryMaps is a system that allows users to tell digital stories with text, interactive maps, imagery, and more. The two high school teachers value this skillset and geographic information systems (GIS) in the classroom as they prepare students to see the world beyond maps.

      In honor of GIS Day, a celebration of the technology in the field, Ali and Kyle sat down with the National Geographic Society’s Education staff to talk about their journey with geography.

      Ali and Kyle didn’t intend to teach GIS, but it quickly became the main focus.

       

      Continue Reading:

      GIS IN THE CLASSROOM


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      Enrolment projections – an art or a science? Written By Reg Kernke, Director of Education Geographics

      Enrolment projections – an art or a science?

      Category:Education

      While staff costs drive upwards of 75 percent of a school budget, your student enrolment numbers drive just about 100 percent of everything in the budget.

      In 2016/17 the average total recurrent income per full time equivalent independent school student across Australia exceeded $20,000. [1] With a national average enrolment of 525 students per school, a margin of error of just one percent in projected enrolments translates to $100,000 per year – again on average across Australia. [2] While the average measure has limitations, here it is used to convey context – enrolment projections, if not accurate, carry a big risk.

      What priority is given by the school governors to projected enrolments? What are the objective and subjective drivers of enrolment projections? What is the balance between those objective and subjective levers? [3]

      Perhaps, as with most things in life, there are no easy answers or solutions. How do we mitigate this risk?

      Data from developers and local or state governments might be available. It generally has built in and substantial growth bias. After all, who wants to be last on the league table? The census data is at best, almost two years old when made available and can quickly become dated in areas of rapid population growth. See below for the development of the township of Googong (near Canberra) via the Google Earth timeline feature. How would you accurately forecast enrolments for a 2015 school start-up?

      Census 2011 - The township of Googong, NSW, near Canberra

      The traditional ‘rule of thumb’ approach allows you to ramp up year level occupancy percentages over time, retaining all students as they transition to the next year level, year upon year, until 100 percent occupancy is achieved across the school. This approach requires many assumptions – are the numbers of potential students there; does their age profile match what we need; what will be the enrolment churn rate – and hopefully, with luck, you might get some of these assumptions right.

      While this data appears objective, (it is numbers after all), there are many underlying subjective views from developers or local governments, and decisions that potentially degrade its accuracy and more importantly, erode the confidence that can be placed in the data.

      Can we overlay these approaches with some science? Of course, we can – the science of math and statistics.

      Age profiles of school catchments are based on census data. Annual statistical updating of this core data-set will add objectivity – add certainty – through improved understanding of population growth (or lack of it) in the catchment. This can be driven by actual awareness of student enrolment data for the small SA1 spatial areas in Australia or using tools such as Google Earth Pro to review development ‘on the ground’ and adjust underlying population data accordingly.

      Can the updated census data be further refined? Yes, an analysis of school sector enrolments (Independent, Catholic and Government sectors) provides per capita enrolment benchmarks, providing an objective means to define market-share assumptions.

      Enrolment projections developed in this manner can be added to other scenarios already prepared by schools to provide a series of projections that can be risk assessed and rated – from low to high risk and likelihood.

      How do you prepare enrolment projections for greenfield sites; for catchments with stagnating numbers of school aged children; where your changes in enrolment numbers have drivers that require some discernment via an analysis of market share changes or annual student churn?

      Realistically it cannot be left to chance. A school should seek the most objective view – one where the science of statistical math is mixed with the art of common sense, industry knowledge and local awareness – to produce the most relevant and the most meaningful enrolment projections. The alternatives can be anything from a guess, perhaps sometimes a lucky guess, a reverse-engineered solution to answer the question or just hope, backed by prayer. It does not have to be this way.

      At EducationGeographics we already assist several client schools (and their leaders and governors) that are grappling with the business risks of getting enrolment projections reasonable and relevant, eliminating chance as much as possible, and getting the correct balance between the science and the art of their student enrolment projections.

       

      Reg-Kernke - Director & Dashboard Designer

      Written by:  Director – Education Geographics (Dashboard Design)

       

      Footnotes

      [1]  See Independent Schools Council of Australia (ISCA) website (School Funding and School Statistics) <https://isca.edu.au/>.

      [2] See ISCA website (School Statistics)

      [3] See John Somerset, Defining a Financially Sustainable Independent School in Australia, Independent Schools Queensland (Research Paper, October 2018). Governors of schools have a statutory and/or fiduciary responsibility to ensure the financial viability and sustainability of their schools (Corporations Act 2001 (Cth), Australian Charities and Not-for-profits Commission Act 2012 (Cth)). There is also a responsibility under the conditions of Commonwealth Government recurrent funding legislation to ensure financial viability and sustainability. Enrolment projection data is a core issue for School accreditation and the regular review of accreditation compliance, and for BGA capital assistance grants.



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      The ballard of Nan and Pop - John Black

      THE BALLARD OF POP AND NAN

      Category:Education Tags : 

      Every ANZAC Day I sit down with my kids and explain to them what their Great Grandfather did in the first World War. Some of it sinks in and that’s all you can ask, really. I’m lucky this ANZAC Day in that last September The Australian published a piece from me about my Pop and Nan and Pop’s small role in the history of the first war in the trenches of Western Europe. Thanks are owed here to The Australian, for its kind permission to run the story in this link, to Angus and Robertson, for publishing the original trench edition of Ginger Mick, to Neil James of the Plain English Foundation for returning Pop’s copy to our family, to Stan Grant and the ABC show Matter of Fact, for running the initial piece on the book, and of course, to my Pop and Nan, for having my Mum and for being the best grandparents a little bloke could ever wish for.

      Click to read the story   :  The ballard of Pop and Nan


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      Using Science to Find the Faithful

      USING SCIENCE TO FIND THE FAITHFUL

      Category:Education Tags : 

      by Jeffrey Peters – serves as director of business development for Esri, playing a key role in strategic planning and corporate leadership.

      The Reverend Kammy Young has seen the empty pews at Sunday morning service. She has read the surveys that show membership in decline. Once-thriving congregations now depend on part-time volunteers to keep their doors open. At a time when the relevancy of religion is in question, she feels a sense of urgency for churches to connect more deeply with their communities.

      The challenges faced by Young and the Diocese of the Central Gulf Coast are not unique within the Episcopal Church. In fact, they’re not unique to the Episcopal denomination. During the past decade, the percentage of US adults who say they regularly attend religious services has been declining across every denomination and nearly every religion. The central question is how religious institutions might reverse that trend.

      Article snapshot: Faith-based organizations facing declining attendance are hoping to reinvent themselves and engage unreached populations with help from technology traditionally used by businesses to find and retain customers.

      Young and many of her Episcopal peers have begun to believe that if they develop a deeper understanding of the communities around their churches, they will be able to connect in new ways with the people who live and work there. With that goal in mind, they’re moving to embrace innovative techniques pioneered by businesses around the world.

      In the age of digital transformation, the Episcopal Church is using science to find the faithful.

      The Old Ways Don’t Work Well Anymore

      The old way of operating simply isn’t working anymore, Young says. “We’re no longer an established church that can just sit back, put our sign out front, and wait for people to walk in the door. We need to be engaged in our communities in significant ways in order to connect with people.”

      The Reverend Tom Brackett, denominational manager of planting and redevelopment for the Episcopal Church, agrees. Part of the church’s decline, he says, may stem from complacency with the status quo.

      To view more of this story please visit:

      https://www.esri.com/about/newsroom/publications/wherenext/science-finds-faithful/


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      Apps from Maps - Technically a map is defined as a diagrammatic representation of an area of land or sea showing physical features, cities, roads, etc.

      APPS FROM MAPS USING LOCATION INTELLIGENCE IS A WHOLE NEW WORLD

      Category:Education Tags : 

      by Richard Harris in iOS

      Technically a map is defined as a diagrammatic representation of an area of land or sea showing physical features, cities, roads, etc. As soon as we view a map, we inherently start turning it into information by analyzing its contents and finding patterns, assessing trends, and making decisions about what we are seeing.

      Creating apps and software that use map information is nothing new. Platform choices to build on range from Google Maps, native Apple maps, TomTom maps, Mapbox, and many others. What separates each platform apart from one another is their ability to display different times of information over the map. You know – markers, areas of crime, speed traps, routes, etc.

      Recently, Esri announced its new developer program which enables app developers to create interactive, world-changing maps that are easy to interpret. Using Esri’s new maps platform, developers have already created mapping apps that display things such as, Interactive Homicide Stats by Distance and Type, Filter Hurricane Data by Shape, even New York Building Footprints.

      Max Payson is a solutions engineer at Esri and he spoke with ADM about how the new program is making it easier for developers to transform data into eye-opening visuals, using what they call location intelligence, and how you can get on board!

      To view the rest of this story please visit :

      https://appdevelopermagazine.com/apps-from-maps-using-location-intelligence-is-a-whole-new-world/

       


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      John Black and Jack Dangermond

      THE GEOSPATIAL CLOUD: FAST INSIGHTS INTO BIG DATA

      Category:Education Tags : 

      Article written By Jack Dangermond

      Integrating the power of location intelligence across an organization

      Geospatial cloud platforms, computing power and geographic information system (GIS) software give businesses the ability to analyze massive storehouses of information. The results often reveal new data patterns and stimulate innovative ways to increase success through an understanding of location intelligence.

      But rather than spitting out reams of stats, tables, charts and spreadsheets, the geospatial cloud empowers people to plot complex analysis on easy-to-understand smart maps. These digital maps allow leaders, strategists and many levels of workers to visualize important trends across lines of business and take action in mission-focused projects.

      The maps, when linked to the massive data streams from the Internet of Things (IoT), can even be updated in real time to monitor subtle trends. The location intelligence derived from these rivers of information can be easily combined with AI and predictive analytics to map out ways to drive productivity or adjust strategies before bigger problems develop.

      With the geospatial cloud, people can create maps that can represent thousands of relationships between hundreds of layers of data on demographics, sales, population growth, traits of customers, likely customers, competitors, supply chains, delivery routes and countless other variables.

      The results also can be modeled in 3D to support the work of professionals like urban planners and facilities managers, who also benefit from data streaming from the IoT for real-time updates to their models and maps.

      With open platforms to stimulate innovative applications, it’s hard to summarize the richness of the tools and growing power of the geospatial cloud. But its influence can be seen in the thousands of leading businesses using it to analyze millions of layers of data and produce billions of maps every day.

      Geospatial Cloud Grows in Strength, Flexibility and Accessibility

      Increasingly, corporate leaders are realizing that intelligent maps provide an effective way to monitor sales, review assets in the field, keep up to date on national and global social and economic trends, and reinforce common goals across all departments.

      The flexibility of tools, apps and data available in the geospatial cloud puts its power within reach of nearly everyone in an organization. Whether employees rely on company servers, desktop computers, laptops, tablets or smartphones, whether they work in the corporate office or are mobile and remote, they all can connect. Such widespread accessibility protects against information silos and allows for wider sharing of knowledge across the organization.

      For instance, drawing upon analytic models, predictive algorithms, apps and big data, detailed insights can emerge through computerized analysis of layers of data about customers’ past buying history, their demographics by neighborhood and their interests by age, gender, education or profession. It also can factor in larger trends like local economies, seasonal weather, time of day and national or international political and social trends.

      At the broader other end of the scale, smart maps receiving data from sensors on the IoT allow company analysts see trends mapped out in real time. The visualized location intelligence can show buying trends, population shifts or traffic patterns that affect deliveries, supply chains, asset management and research and development, and take into account trends across hundreds of layers of demographic, economic and political data.

      Span of Influence of the Geospatial Cloud

      Though vital to the for-profit sector, the power of the geospatial cloud is not the sole province of private business and industry.

      It also helps most national, state and local governments map critical issues from health to crime to utility lines and even to eradicating land mines. And it undergirds the work of nongovernmental organizations around the world—groups trying to solve environmental issues, address social justice concerns and develop mission-focused, crisis-response strategies for hurricanes, earthquakes or epidemics.

      For example, apps can take ongoing satellite imagery and current weather and temperature data to build a Living Atlas—a real-time picture of the world that shows permanent land masses, changing polar caps, epidemics, rising or falling wages, and trends in local agriculture or regional social culture.

      Location-based information also can shape many policy decisions and help people across the political spectrum understand issues and options. The geospatial cloud offers scalable analysis from a single building to a neighborhood to a town, state, nation, continent, or the entire globe.

      Keeps Evolving and Adding Depth

      Broad in reach and deep in analytic power, the geospatial cloud can engage the minds and spirits of millions around the world through a project like the Living Atlas.

      Apps also can be developed that engage people around the world in mission-driven campaigns and social enterprise. Volunteers can work together to track worrisome trends, and businesses can use location-based data and predictive apps to understand what consumers will want and need several years from now.

      The geospatial cloud introduces a whole new scale of spatial intelligence, and businesses and organizations of every size and purpose are using it to break new ground and digitally transform their enterprises.

      To learn more about the geospatial cloud and digital transformation, visit esri.com/digital-transformation.

       

      Jack DangermondJack Dangermond is the founder and president of Esri, the world’s sixth largest privately held software company. Founded in 1969 and headquartered in Redlands, California, Esri is widely recognized as the technical and market leader in geographic information systems, or GIS, pioneering innovative solutions for working with spatial data.

       

       


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      Would You Like A PIE Score With That?

      WOULD YOU LIKE A PIE SCORE WITH THAT?

      Category:Education Tags : 

      Education tends to be a pretty staid, if not conservative, sector, but the underlying analysis and associated data presentation available for the education market is moving very fast.

      By way of example, at Education Geographics (EGS) we’re now starting our third year of producing online and interactive school dashboards and maps, and we are already heading up to 115 Non-Government client schools in Australia. At last count, our schools enrol about one in five Independent school children across all fee ranges.

      To drive continual improvements in the underlying data, we’ve updated our spatial demand measures to the end of 2018 and we’ve found that these will tend to be a useful measure of demand by middle class families for Independent school places for 2019. During the year we will continue to update the dashboards with six monthly figures, so schools get an idea of demand by mid-2019, as they set fees for 2020. We are now producing the annual demand changes by maps as well, so schools can see which areas in their school catchment may have been impacted by digital disruption. This can come in handy when planning enrolment campaigns and bus routes.

      We’ve also updated our roll profiles, which show schools the average fees at every level being paid every year across their catchment by parents, so EGS clients can see whether their parents are spending more or less on school fees than their neighbours. In a prosperous economy, parents are prepared to pay more; in a downturn, the urge is to save money, especially if investments in real estate are heading south. We’ve written on this before on our EGS site: https://www.educationgeographics.net.au/competition-at-the-coalface/

      In addition, we now show the same bell curve distribution we’ve been doing for the range of fees, for the range of client school SES scores and for their parental income estimates. We call this our PIE Score as this sounded more polite than some of the alternative acronyms that were available.

      The PIE score was tricky, as we can’t match parents with their individual tax returns and we hope that society never becomes so intrusive that we can, so we modelled an average standardised score for school parents for their local neighbourhood, using publicly available data in which privacy is protected. It isn’t the same as the actual figures the Government will be using to determine future funding of Non-Government schools, but it will give schools some idea of the extent to which their parents’ income is out of step with the SES scores and Fees currently paid.

      If you want to see an earlier map on this subject, go to our website to view an article and interactive online map. https://www.educationgeographics.net.au/ses-funding-map/