Category Archives: MAY 21 ELECTION COMMENTS

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2022 Federal Election Swing Map

2022 Federal Election Swing Map

Category:Election Profiles,MAY 21 ELECTION COMMENTS

The big winners and losers in the 2022 Election can be seen in our online interactive ADS 2022 Election Map.

The five big players in 2022 were the traditional majors: the ALP and the Coalition, but also the minor parties, like the Greens, the Teals and the Others (including One Nation and the UAP).

The influence of the minor parties in 2022 was wielded not so much through their preferences, but through the sheer size of their primary votes, as the support base for the major parties shrunk, with the ALP going backwards in some of its once-safest seats in Victoria to One Nation, the UAP and the Teals and the Liberal Party copping an absolute hiding in its wealthiest seats to Independents and in its former stronghold of Western Australia.  

Teal campaigns run by the Climate 200 group wiped out the Green primary vote when they both ran in safe Liberal like Kooyong, but where there was no Teal candidate, as we saw in three Brisbane River seats won by the Greens, the Liberal primary vote losses switched directly to the Greens.

The primary vote for the Others group exceeded 20 percent after ten percent plus swings to the minor parties in normally-solid Labor seats across Victoria, NSW and Tasmania.

While the Liberal Party has a problem in its safest seats with the higher-income Teals, the ALP has a problem in its safest, lower-income seats, with right wing minor parties.

The interactive Esri map also shows an innovative cube layer for two of the key demographic drivers for the Teal vote: Female Professionals and Top Quartile income earners, so you can see how these two variables interact.

See story in  The Australian Financial Review 

Click to view interactive ADS 2022 Election Map

2022 Federal Election Swing Map


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2022 Federal Election Top Income Quartile Map

2022 Federal Election Top Income Quartile Map

Category:Election Profiles,MAY 21 ELECTION COMMENTSTags : 

If you want to know which federal seats are most likely to swing strongly to the Teal candidates at the Federal election on May 21, check out the ?Map below.

2022 Federal Election Top Income Quartile Map

The map shows  the percentage of top income quartile persons in 2022 Federal seats in darker shades of teal and is modelled by ADS from the latest available Australian Tax Office data.

Demographic break downs of national Newspoll summaries published in The Australian between early 2020 and the start of the 2022 election campaign, indicate that about one in eight voters in this top income quartile had swung their previously strong support in primary vote terms from the Coalition, directly across to Voices or “Teal” candidates, where a Teal candidate was available.

To put this in perspective, in early 2020, nearly half of all voters in this income group cast their vote for Coalition candidates and in the first quarter of 2022, this figure was down to one in three.

While this may well be the national sentiment among top income earners, where no Teal candidate is available at this election, there is still likely to be a smaller Two Party Preferred swing from the Coalition to Labor from about one in 12 voters among this group.  This disaffection from top income workers represents serious hurt for Liberal MPs in what have been their traditional strongholds.

We’ve been looking at the demographic breakdowns by income in individual seat polls and nothing we’ve seen so far contradicts the above trend up to the second week of the campaign.

Nonetheless, we will be watching future Newspoll summaries, presuming another one is available before the election.